Question 1

What does a fractional CMO do for home services companies?

Accepted Answer

A fractional CMO handles your marketing strategy and execution without the full-time cost. For home services, that means fixing your message, tightening your lead follow-up, and building a sales process that turns quotes into signed jobs.

Question 2

Why do I get leads that never book?

Accepted Answer

Most of the time it comes down to three things: your message attracts price shoppers instead of buyers, your speed to lead is too slow, or your follow-up process drops off after the first call. Fix one of those and the same budget books more work.

Question 3

What is the Leak Report?

Accepted Answer

The Leak Report is a free marketing diagnostic for home services companies. You get a Bucket Score from 0 to 100 across eight weighted categories, your band, and a fix plan ranked by revenue impact. It traces every step from the first click to the booked job and shows what to fix first, ranked by what pays you back fastest.